Israel is fighting on at least four fronts, threatening a war across the oil-rich Middle East, but there is no great sense of fear yet as far as financial markets are concerned.
Israel's actions against Hamas in Gaza, Hezbollah in Lebanon, the Houthis in Yemen and the ultimate sponsors of these groups, Iran, has proved a catalyst for oil price spikes since the 7 October attack on Israel in 2023.
But something has changed in recent weeks - even as the conflict has intensified.
Oil prices have barely moved and remain well below the levels seen in April when Iran last fired on Israel in retaliation for military action against its proxies.
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Where are prices today?
The cost of Brent crude stands at $75 a barrel on Wednesday morning.
That is up from the $71 figure seen 24 hours earlier, before Iran's missile barrage on Israel.
So we've seen a shift, yes, but market analysts say there are many factors holding the price back.
How does the cost compare to recent price shocks?
This chart tells the story.
It shows the settling for prices since the price shock of 2022 after the Russian invasion of Ukraine.
Brent peaked above $122 in May of that year as the market juggled the impact of Western sanctions against the Kremlin, among other factors.
The price gradually fell back from there until worries on low stockpiles in September 2023 pushed it towards $100 again - remaining sticky from there due to the cross-border attack by Hamas a fortnight later.
Brent stood at $90 this April after Iran's first rocket attack on Israel.
But that was largely seen as a mere warning shot using inferior weaponry - more a face-saving exercise than real attempt to cause destruction.
So, perhaps, that makes today's oil price even more puzzling given the escalation since.
What is supporting the oil price?
The theory that Israel may choose to target Iran's oil infrastructure is a risk.
The country exports an estimated 1.5 million barrels per day but yet it is not among the major players due to the impact of US sanctions so any disruption to its supplies would be minimal.
Also being priced in is the possibility of wider risks to shipments in the event of a more regional conflict.
In addition to the Middle East crisis, the price has also been propped up by news late last month of economic stimulus in China.
So what is keeping prices down?
Basically, the global economic outlook has taken a turn for the worse. It's still tough out there.
The global economy is being weighed down by the effects of the successive shocks that have hit since COVID, with higher costs deterring expansion.
Whether that malaise be the result of higher central bank interest rates to battle inflation or reluctance among governments to add to COVID era borrowing, the outlook for immediate oil demand remains poor.
As Western economies slow again, the biggest growth market of China has been in the doldrums for years due to the effects of a property crisis that has hammered consumer spending.
Also providing a low gear is the continued expectation that the cartel of oil-producing countries, known as OPEC, will raise output in December.
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Susannah Streeter, head of money and markets at Hargreaves Lansdown, said of the price situation: "These worries are being mitigated by expectations that Saudi Arabia will turn on the taps more fully, and lower demand from China, but upwards pressure is likely to continue while uncertainty reigns about just how far conflict will spread."
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