Sir Jim Ratcliffe is winning the Manchester United PR battle – can he get them winning on the pitch again?

The three watchwords of Sir Jim Ratcliffe at his Ineos group are “grit, rigour and humour”.

Apply those, so his thinking goes, and success will surely come. That may be true of a chemical manufacturer but does it translate to the biggest football club in the world, in the most competitive league in the world?

All it’s possible to say with any certainty is that we shall see.

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