This weekend, Spotify will go into overdrive. It’s Eurovision time and the annual song contest is set to be bigger than ever, smashing all viewing and streaming records. Last year’s grand final, in Liverpool, was watched by 162 million people. The day after, the winning entry, “Tattoo”, by Swedish singer Loreen, was streamed 4.2 million times, comfortably beating the previous highest tally in 2021.
Loreen became the first woman to win the contest twice. It’s fitting, then, that her triumph returns the competition to Sweden – the country where Spotify was also founded by Daniel Ek and Martin Lorentzon in 2006. Today, it has around 250 million subscribers, making multibillionaires of its two creators.
Ek and Lorentzon are firmly established in the pantheon of Sweden’s super-rich. They’re among 43 “dollar billionaires”, says Forbes, to hail from a nation of just 10 million. The US, by contrast, has far more billionaires – 813 – but as it is home to 342 million people, Sweden has more billionaires per capita: four billionaires for every million inhabitants, versus the US’s two per million.
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
