If you want to understand how politicians treat young people, last Thursday’s debate told you everything you need to know. A 19-year-old University of York student deigned to ask Rishi Sunak: “Is there any policy you can offer me that would positively impact my life and the life of people my age?” With seconds left on the clock, Sunak feebly answered: “When you get a job, I’m going to cut your taxes.” The prime minister’s response completely missed the point: that this undergraduate, already burdened with enormous debt, was most likely worrying about finding a decent job at all. And yet the next day, Times columnist Camilla Long scathingly noted this exchange had all the hallmarks of a “sense of hurt entitlement and rage: me, me, me”.

From politicians to commentators, nobody seems to be that fussed about young people in this country, which is why, come 4 July, we shouldn’t be surprised if the young aren’t that fussed about them either.

As someone who worked for a succession of youth media companies, I’m well-acquainted with the suspicion that accompanies any mention of “yoof” politics. The cliche is that everyone is born idealistic and left wing, before accumulating a spouse, house and children. It’s a sentiment epitomised by that widely misattributed Winston Churchill line: “If you’re not a liberal when you’re 25, you have no heart. If you’re not a conservative by the time you’re 35, you have no brain.”

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